Friday, October 26, 2018

How Patanjali Ayurveda Started ?

Patanjali Ayurved Limited is an Indian consumer goods company. Manufacturing units and Patanjali Ayurved has also started its FMCG expansion in form of dealership and distributorship channels across the country and expects wider.
* 1988 BR-AB Acharya Balakrishna and Baba Ramdev meet.
* 1995 Duo establishes Divya Yoga Mandir, Haridwar
* AB introduces range of harbal food, juices.
* Convinces BR to be co-founder BR takes 0% equity
* Sources materials directly ( No middleman )
* Received undisclosed amount from NRI'S  give upto 8% equity

* Take Rs 50-60000 personal loan 
* 2006 Registers Patanjali Ayurved Limited ( PAL )
* BR become the face of product ( no celebrity endorsement cost  )
* Starts researching on harbal FMCG products
* Develops basic range of foods juices detergents etc.
* Product priced 15-20% low than Rival FMCG's
* Retail channels unwilling to keep product because of low margin
* Develop own No-frills retail store 
* 2008-09 Revenue 4.5 cr ( Before Taxation )
* Construction of Patanjali Food and Harbal Park
* Park inaugurated capacity to produce 400+ products employ 7k + people 
* Claims to spend less than 5% of revenue on Ads 
* 2016-17 Revenue 10000cr
* Disrupting Indian FMCG space like never before.
  

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